High-impact hair, minimal effort. For glassy shine, the smoothest-ever blow-dry and absolutely no frizz for up to three washes go Effortless. This innovative formulation cleverly cloaks the hair in a lightweight, invisible layer that tames frizz and flyaways and transforms dry, wavy and curly hair into the sleek, salon-worthy blow-dry of your dreams. Infused with actives including luxurious rosehip and argan oils, it acts like a mini Keratin treatment, effectively sealing the hair from humidity, protecting from heat-styling tools and enhancing blow-dry results for great looking hair for longer.

Apply generously to damp hair, working in sections to ensure that the hair is fully coated, and blow-dry. For maximum results, use alone, applying additional styling products only when hair is completely dry. For best results, use Effortless for three consecutive washes initially, then every 3-4 washes thereafter.

What we say

We all want shiny, glossy hair and this makes it easy. It's a win, win as far as we're concerned.


Aqua [Water], Dipropylene glycol, Polysilicone-29, Butylene glycol, Phenoxyethanol, Propylene glycol, PPG-26-buteth-26, Parfum [Fragrance], Potassium sorbate, Sodium benzoate, PEG-40 hydrogenated castor oil, Lactic acid, Hexyl cinnamal, Argania spinosa kernel oil, Rosa moschata seed oil, Coumarin, Linalool, Limonene, Hydroxycitronellal.

Product Features