With more than 93% of naturally derived ingredients, this gentle and super hydrating shampoo helps soften and adds shine, without your hair turning blue.

The blue pigments are made from Maltodextrin (a natural starch derivative) and Gardenia Florida Fruit Extract, which help prevent brassy tones in the medium to long term and help your hair to recover its natural shade and shine.

As these pigments are used in a precise level, this shampoo can be used on every wash and there is no need to alternate with a normal shampoo. Black Oat extract improves structure whilst Hemp seed oil helps hair growth, so the more you use it the better your hair will look.

What we say

"There’s little product out there directly focussed on grey hair, yet we consider it something you should be extremely proud of. Therefore, this is a warm welcome to help you feel more confident in your natural hair colour and having the products to ensure it looks it’s very best”


Aqua (Water), Cocamidopropyl Betaine, Coco-Glucoside, Betaine, Panthenol, Sodium C14-16 Olefin Sulfonate, Acrylates/Palmeth-25 Acrylate Copolymer, C15-19 Alkane, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Parfum (Fragrance), Phenoxyethanol, Benzyl Alcohol, Glycerin, Butylene Glycol, Coconut Acid, Citric Acid, Erythritol, Mica, Trisodium Ethylenediamine Disuccinate, Cannabis Sativa Seed Oil, Cocos Nucifera (Coconut) Oil, Dehydroacetic Acid, Maltodextrin, Geraniol, Sodium Hydroxide, Limonene, Avena Strigosa Seed Extract, Lecithin, Gardenia Florida Fruit Extract, Potassium Sorbate, Citronellal, CI 77891 (Titanium Dioxide), CI 60730 (Acid Violet 43).

Product Features