When it comes to shopping for beauty products, it’s very easy to turn to those well-known international brands. And while they're great and cult classics for good reason, often in the shadows you’ll find some brilliant under-the-radar cosmetic brands that deserve to be shouted about, many from the UK. Now more than ever before, it’s especially hard for small, start-up brands to get going and make a name for themselves – which is why we want to champion our favourite British beauty brands, some established and award winning and others that have recently been launched.

We only stock the ‘bestsellers’ - the ‘hero products’ of each of these brands. We really encourage brands that focus on sustainable packaging and cruelty free products and welcome certified vegan and hypo-allergenic products that use high potencies of natural, high-quality ingredients. But most importantly of all – they have to deliver great results.

With over 25 years working in the beauty industry, we really know our stuff, so if it’s on our site you can feel confident you are buying tried and tested recommendations that you can really trust. Here you can discover many incredible brands that we just know you are going to love - because we genuinely love them too!

Every week we celebrate the best of British Beauty & Lifestyle Brands who are making exceptional products. We are pleased to announce that this weeks #BRITISHBEAUTYHERO is a fabulous skincare brand with their effective yet minimalist skincare products that we absolutely adore: