The skin type you have is affected by an abundance of factors ranging from your genetics and diet to the amount of sun exposure you get.
Some factors such as ageing and how much melanin we have, which can protect the skin from harmful UV rays, are out of our control. Others however are based on environmental and lifestyle choices and are therefore completely within our scope of control.
Lockdown has seen a surge in consumers looking for ways to be more proactive about their wellness - from getting the most nutrient-rich ingredients from their skincare products to investing in their hair, nails, eyelashes and eyebrows during their enforced hibernation.
According to a February 2019 YouGov poll, one in 20 British men now wear make-up. When asked why they wore make-up, 15% said they found it ‘fun’, and one in eight (12%) claimed it allowed them to express their creativity.
As we age, the outer layer of our skin – known as the epidermis – thins, and the elasticity of our skin previously provided by healthy collagen production decreases, leading to more fine lines and wrinkles. Sun exposure without the appropriate use of SPF to protect our skin against harmful UV light rays can also speed up the ageing process, with sunspots, pigmentation and skin damage becoming increasingly more visible.
The impact of wellness on the beauty industry continues its dominant march following the effects of the pandemic and interest in ‘clean’ and natural skincare and beauty powered by natural ingredients is showing no signs of slowing.
The cultural practice of using aromatherapy and natural essential oils to alleviate symptoms of ill health and mental unrest have been used for centuries dating back to the Ancient Egyptians. Ancient Egypt is noted as the birthplace of aromatherapy and its citizens used plants for their essential oils for both medicinal and beauty purposes.
Make-up in 2021 will be about striking a balance between the colour and skincare worlds. We are now more health-obsessed than ever and with the rise of wellness influencing our daily self-care regimen, the importance of ingredients is be more influential than ever.