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Trending in 2021: Taking Back Control of Your Beauty Routine

Trending in 2021: Taking Back Control of Your Beauty Routine

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Written by Lydia Mason
Lockdown has seen a surge in consumers looking for ways to be more proactive about their wellness -  from getting the most nutrient-rich ingredients from their skincare products to investing in their hair, nails, eyelashes and eyebrows during their enforced hibernation.
The Movement of Men and Make-Up

The Movement of Men and Make-Up

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Written by Lydia Mason
According to a February 2019 YouGov poll, one in 20 British men now wear make-up. When asked why they wore make-up, 15% said they found it ‘fun’, and one in eight (12%) claimed it allowed them to express their creativity.
All About Anti-Ageing

All About Anti-Ageing

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Written by Lydia Mason
As we age, the outer layer of our skin – known as the epidermis – thins, and the elasticity of our skin previously provided by healthy collagen production decreases, leading to more fine lines and wrinkles. Sun exposure without the appropriate use of SPF to protect our skin against harmful UV light rays can also speed up the ageing process, with sunspots, pigmentation and skin damage becoming increasingly more visible.
Inner Beauty and Wellness

Inner Beauty and Wellness

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Written by Lydia Mason
The impact of wellness on the beauty industry continues its dominant march following the effects of the pandemic and interest in ‘clean’ and natural skincare and beauty powered by natural ingredients is showing no signs of slowing.
Aromatherapy: The Ultimate Selfcare Aid

Aromatherapy: The Ultimate Selfcare Aid

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Written by Lydia Mason
The cultural practice of using aromatherapy and natural essential oils to alleviate symptoms of ill health and mental unrest have been used for centuries dating back to the Ancient Egyptians. Ancient Egypt is noted as the birthplace of aromatherapy and its citizens used plants for their essential oils for both medicinal and beauty purposes.
The future of make-up: striking extreme balance

The future of make-up: striking extreme balance

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Written by Lydia Mason
Make-up in 2021 will be about striking a balance between the colour and skincare worlds. We are now more health-obsessed than ever and with the rise of wellness influencing our daily self-care regimen, the importance of ingredients is be more influential than ever.

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