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Founded by Annie Beatson in 2018, Luxemore London aims to bring the clean beauty movement for safe, toxin-free alternatives to the Afro hair care industry. Her range of premium, all-natural, vegan products are ethically sourced and cater for all skin and hair types, especially curly hair.

Luxemore London partners with family-run businesses to stay sustainable as well as using Fairtrade ingredients sourced from Ghana.