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SEAMS’ aim is simple: to develop beautiful, non-greasy hand care that soothes skin, leaving it soft and silky to the touch. Borne out of a desire by founder Karen J Gerrard’s for a cream to care for her hands during a millinery course, she worked with a pharmacist to develop the best possible formula to protect and heal her dry, cracked hands, with no greasy after feel.

Infused with natural ingredients and a light, calming scent, her hand cream is now a backstage favourite, used by make-up artists, models and seamstresses in parts of the fashion industry.