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Founded by the internationally-renowned make-up artist and ‘Patron Saint of Blusher,’ Daniel Sandler brings together Sandler’s extensive experience working as an MUA on shoots, backstage at fashion weeks and with celebrities for red carpet events.

Daniel is the creative force behind the brand’s iconic products, including the multi award-winning and cult Watercolour Liquid Cheek Colour. His products are regularly featured by top beauty editors and beauty bloggers, as well as being loved by some of the world’s renowned makeup artists including Lisa Eldridge, Mary Greenwell and Pixiwoo.